John Belesis
Digital Marketing & SEO Consultant
Practical digital strategy for stronger search visibility and business enquiries.
I help businesses improve their online presence through SEO, SEM, GEO, AI consulting, website strategy and digital marketing.
Based in Athens, Greece, I combine technical knowledge with experience in yachting, tourism and B2B, connecting search visibility, website content and marketing decisions with your business goals.
SEO & Digital Marketing Services
Whether your business needs better search visibility, useful website content or clear marketing plans, I connect SEO, paid search, AI and your website with a plan focused on your goals.
Looking for clearer SEO priorities or a stronger digital strategy?
Tell me about your website, your business and what you would like to improve.
I’ll review your enquiry so we can discuss the most useful next steps.
Get practical SEO, SEM and AI insights by email.
My Services #1
SEO Audits & Technical SEO.
Identify the issues affecting your website’s search performance. I review crawlability, indexing, site structure, internal links and on-page optimisation, then prioritise practical improvements around your audience and goals.
Keyword Research & Competitor Analysis.
Understand how potential customers search and where competitors attract attention. I combine keyword research, search intent and market analysis to guide your website structure, service pages and content priorities.
SEO Content Strategy & On-Page Optimisation.
Give each key page clear content that answers customer questions. I refine landing pages, headings, metadata and internal links, so your expertise matches relevant searches and supports your customers’ decisions.
SEM & Digital Marketing Strategy.
Connect paid search with clear commercial objectives. I assess campaign strategy, keyword targeting, landing pages and measurement, helping you align marketing investment with relevant audiences and useful business actions.
GEO & AI Visibility.
Prepare your content for AI search through GEO. I focus on clear facts, useful answers, accurate business details and accessible pages, building on sound SEO methods and your expertise.
Websites & AI Consulting.
Improve how your website supports customers and your team. I advise on website structure, content, usability and practical AI workflows, translating technical opportunities into clear requirements for your business.
My Services #2
Integrated Digital Strategy Across Search Channels
I connect organic search, paid campaigns and website content through a clear digital marketing strategy.
This helps your business reach relevant audiences and share clear information, connecting search and paid campaigns with website enquiries and defined business goals.
SEO, SEM, GEO & AI for Your Business
My approach starts with your current website, audience and goals, then identifies practical steps your business needs.
The recommendations fit your tools and resources, helping your team understand what to change and why.
I connect technical SEO, content planning, paid search and AI workflows through clear priorities and useful business measures. Together, we can develop a practical roadmap that strengthens your digital presence, answers customer questions and keeps your marketing decisions connected to relevant business outcomes.
How Digital Marketing, SEO and AI Consulting Works in Three Steps
Audit Your Web Presence
Share your website, audience and priorities. I review your digital presence to identify the search, content and website issues that deserve attention in your business first.
Plan Your Strategy
I translate the findings into an action plan, connecting technical SEO, content, paid search and website improvements. Recommendations reflect your resources, customer needs and the business outcomes you want to measure.
Improve And Review
Put the recommendations into practice with your team. I help clarify implementation requirements and review performance, so future decisions build on evidence and your business priorities.
Clear Strategy, Ongoing Improvement
Once priorities are agreed, I help turn recommendations into practical improvements.
Your website, content and marketing can grow together, with regular reviews to keep each task in line with your changing business goals.
Technical SEO & Auditing
I review technical SEO, crawlability, indexing, site structure and internal links. The findings become a clear action plan, helping your team decide which issues and improvements deserve attention first.
Search Intent Research
I investigate the searches, questions and comparisons that matter to your prospective customers. Keyword research and competitor analysis guide content priorities, helping each important page serve a clear purpose within your audience’s journey and your wider website strategy.
Content Strategy
I turn research into page briefs, content plans and on-page advice. Service text, headings and internal links work together, helping visitors understand your expertise and find the answers they need before taking their next step.
Paid Search & SEM
I connect search advertising strategy with customer intent, relevant landing pages and useful measurement. Clear targeting and campaign priorities help your business assess where paid visibility can support its commercial objectives.
AI Visibility
My GEO work builds on accurate content and accessible websites. I review how your business, services and expertise are described, helping both readers and AI search systems understand the information on your key pages.
Website Performance
I review relevant search and website measures, connecting visibility with engagement and enquiries. Reporting explains what has changed, what remains uncertain and which practical improvements your team should consider next.
Business Benefits
My digital marketing consultancy connects research, technical understanding and useful content with your business priorities. You receive clear recommendations that help your team focus its effort, assess opportunities and improve the way your website supports prospective customers and enquiries.
Save Time
An effective audit helps you understand which website issues and content opportunities deserve attention. I organise recommendations around your goals and resources, so your team can focus on practical improvements instead of working through disconnected tasks without a clear direction.
Reach Your Audience
Keyword research, service content and search strategy work together to help your business reach relevant audiences. I focus on the questions potential customers ask, making your expertise easier to understand and connecting important pages with the needs behind each search they make.
Reduce Costs
Clear measurement gives your marketing decisions a stronger foundation. I help identify indicators, review website and search performance, and explain their limitations. This makes it easier to evaluate the work, discuss the next priorities and plan improvements with your team.
Digital Marketing, SEO, SEM, GEO & Website Consulting Services
Technical SEO Audits
Review site issues, page structure and clear priorities for improvement.
SEO Content Strategy
Plan useful content around customer searches and priorities.
Keyword Research
Explore search intent, competitor content and useful opportunities for visibility.
Paid Search Strategy
Connect SEM campaigns, keyword targeting and landing pages with your business goals.
GEO Consulting
Help AI search find clear web content about your business, your services and your expertise.
Website Consulting
Improve website structure, usability and content for clearer customer journeys.
Marketing Analytics
Connect search performance and website engagement with actions and enquiries.
AI Consulting
Use AI to aid research, plan content and improve your daily work.
My Certifications
SURFERSEO ACADEMY
SURFERSEO ACADEMY
HUBSPOT ACADEMY
HUBSPOT ACADEMY
SEMRUSH ACADEMY
SEMRUSH ACADEMY
BRIGHTLOCAL ACADEMY
BRIGHTLOCAL ACADEMY
GOOGLE SKILLSHOP
GOOGLE SKILLSHOP
AI CERTIFICATIONS
AI CERTIFICATIONS
Clients & Projects
Working With the Best
Extensive Expertise in Yachting, Tourism, B2B and Technology
I help specialist firms plan their SEO, ads and website content to reach the right people and turn their expertise into clear messages.
Yachting & Tourism:
My work in yachting and tourism connects services with useful destination content, clear website information and relevant search demand. I help businesses explain their offer, organise their pages and develop content that supports customer research and qualified enquiries throughout their journey.
B2B & Technology:
For specialist platforms and service businesses, I translate complex offerings into clear positioning, searchable content and practical website priorities. The focus is helping prospective customers understand your expertise, compare their options and take a relevant next step confidently.
Contact me for a new project
Let's Meet
⚪ Ioannis "John" Belesis
With a diploma in Computer Science from the University of Derby, and dozens of certifications from leading online academies, I manage to connect technical knowledge with digital marketing strategy, SEO and website consulting. I help specialist businesses explain their expertise, improve their online presence and make more informed decisions about their digital growth.
Digital Marketing & SEO Consulting: Strategies for Search, AI and Website Performance
Effective digital marketing starts with understanding how your customers search, what they need to know and how your website supports their decisions. As a digital marketing and SEO consultant, I connect technical website reviews, keyword research, content strategy and performance analysis. This creates a practical foundation for improving your online presence, presenting your expertise clearly and developing marketing activity around the goals of your business.
Search engine optimisation, search engine marketing and generative engine optimisation address different parts of digital discovery. SEO supports organic search through useful content and sound technical website foundations. SEM links paid search activity with relevant keywords, landing pages and clear measures. GEO considers how your business and expertise are described in AI search. I connect these areas with website consulting and practical AI advice, helping your team link search visibility with customer needs, useful website actions and the business goals that guide your plans for growth over the longer term.
Connecting Technical Expertise With Clear Digital Marketing Priorities
A website can publish useful information and still leave potential customers unsure about its services, credibility or next steps. Technical issues may restrict discovery, overlapping pages may compete for the same searches, and marketing reports may focus on figures that have little connection to enquiries. I examine these relationships through website audits, keyword research, competitor analysis and content review. The purpose is to identify the gaps that matter, explain their practical implications and develop an ordered plan. Your team can then improve page structure, clarify service information, strengthen internal links and connect landing pages with relevant campaigns and customer questions across the website.
My computer science background supports a technical understanding of websites and digital systems, while my marketing work keeps recommendations connected to audiences and commercial priorities. Experience with specialist yachting and tourism businesses informs how I approach complex services, destination content and customer research. I apply the same practical thinking to B2B and technology projects, where accurate information and clear explanations are essential. Applied AI can support research and workflows, while human review remains central to the quality of the published work. Every recommendation should have a clear purpose and a useful measure.
Frequently asked questions
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