John Belesis
Digital Marketing & SEO Consultant
Practical digital strategy for stronger search visibility and business enquiries.
I help businesses improve their online presence through SEO, SEM, GEO, AI consulting, website strategy and digital marketing.
Based in Athens, Greece, I combine technical knowledge with experience in yachting, tourism and B2B, connecting search visibility, website content and marketing decisions with your business goals.
SEO & Digital Marketing Services
Whether your business needs better search visibility, useful website content or clear marketing plans, I connect SEO, paid search, AI and your website with a plan focused on your goals.
Looking for clearer SEO priorities or a stronger digital strategy?
Tell me about your website, your business and what you would like to improve.
I’ll review your enquiry so we can discuss the most useful next steps.
Get practical SEO, SEM and AI insights by email.
My Services #1
SEO Audits & Technical SEO.
Identify the issues affecting your website’s search performance. I review crawlability, indexing, site structure, internal links and on-page optimisation, then prioritise practical improvements around your audience and goals.
Keyword Research & Competitor Analysis.
Understand how potential customers search and where competitors attract attention. I combine keyword research, search intent and market analysis to guide your website structure, service pages and content priorities.
SEO Content Strategy & On-Page Optimisation.
Give each key page clear content that answers customer questions. I refine landing pages, headings, metadata and internal links, so your expertise matches relevant searches and supports your customers’ decisions.
SEM & Digital Marketing Strategy.
Connect paid search with clear commercial objectives. I assess campaign strategy, keyword targeting, landing pages and measurement, helping you align marketing investment with relevant audiences and useful business actions.
GEO & AI Visibility.
Prepare your content for AI search through GEO. I focus on clear facts, useful answers, accurate business details and accessible pages, building on sound SEO methods and your expertise.
Websites & AI Consulting.
Improve how your website supports customers and your team. I advise on website structure, content, usability and practical AI workflows, translating technical opportunities into clear requirements for your business.
My Services #2
Integrated Digital Strategy Across Search Channels
I connect organic search, paid campaigns and website content through a clear digital marketing strategy.
This helps your business reach relevant audiences and share clear information, connecting search and paid campaigns with website enquiries and defined business goals.
My approach starts with your current website, audience and goals, then identifies practical steps your business needs.
The recommendations fit your tools and resources, helping your team understand what to change and why.
Together, we can develop a practical roadmap that strengthens your digital presence, answers customer questions and keeps your marketing decisions connected to relevant business outcomes.
How Digital Marketing, SEO and AI Consulting Works in Three Steps
Audit Your Web Presence
Share your website, audience and priorities. I review your digital presence to identify the search, content and website issues that deserve attention in your business first.
Plan Your Strategy
I translate the findings into an action plan, connecting technical SEO, content, paid search and website improvements. Recommendations reflect your resources, customer needs and the business outcomes you want to measure.
Improve And Review
Put the recommendations into practice with your team. I help clarify implementation requirements and review performance, so future decisions build on evidence and your business priorities.
Clear Strategy, Ongoing Improvement
Once priorities are agreed, I help turn recommendations into practical improvements.
Your website, content and marketing can grow together, with regular reviews to keep each task in line with your changing business goals.
Technical SEO & Auditing
I review technical SEO, crawlability, indexing, site structure and internal links. The findings become a clear action plan, helping your team decide which issues and improvements deserve attention first.
Search Intent Research
I investigate the searches, questions and comparisons that matter to your prospective customers. Keyword research and competitor analysis guide content priorities, helping each important page serve a clear purpose within your audience’s journey and your wider website strategy.
Content Strategy
I turn research into page briefs, content plans and on-page advice. Service text, headings and internal links work together, helping visitors understand your expertise and find the answers they need before taking their next step.
Paid Search & SEM
I connect search advertising strategy with customer intent, relevant landing pages and useful measurement. Clear targeting and campaign priorities help your business assess where paid visibility can support its commercial objectives.
AI Visibility
My GEO work builds on accurate content and accessible websites. I review how your business, services and expertise are described, helping both readers and AI search systems understand the information on your key pages.
Website Performance
I review relevant search and website measures, connecting visibility with engagement and enquiries. Reporting explains what has changed, what remains uncertain and which practical improvements your team should consider next.
Business Benefits
My digital marketing consultancy connects research, technical understanding and useful content with your business priorities. You receive clear recommendations that help your team focus its effort, assess opportunities and improve the way your website supports prospective customers and enquiries.
Save Time
An effective audit helps you understand which website issues and content opportunities deserve attention. I organise recommendations around your goals and resources, so your team can focus on practical improvements instead of working through disconnected tasks without a clear direction.
Reach Your Audience
Keyword research, service content and search strategy work together to help your business reach relevant audiences. I focus on the questions potential customers ask, making your expertise easier to understand and connecting important pages with the needs behind each search they make.
Reduce Costs
Clear measurement gives your marketing decisions a stronger foundation. I help identify indicators, review website and search performance, and explain their limitations. This makes it easier to evaluate the work, discuss the next priorities and plan improvements with your team.
Digital Marketing, SEO, SEM, GEO & Website Consulting Services
Technical SEO Audits
Review site issues, page structure and clear priorities for improvement.
SEO Content Strategy
Plan useful content around customer searches and priorities.
Keyword Research
Explore search intent, competitor content and useful opportunities for visibility.
Paid Search Strategy
Connect SEM campaigns, keyword targeting and landing pages with your business goals.
GEO Consulting
Help AI search find clear web content about your business, your services and your expertise.
Website Consulting
Improve website structure, usability and content for clearer customer journeys.
Marketing Analytics
Connect search performance and website engagement with actions and enquiries.
AI Consulting
Use AI to aid research, plan content and improve your daily work.
My Certifications
SURFERSEO ACADEMY
SURFERSEO ACADEMY
HUBSPOT ACADEMY
HUBSPOT ACADEMY
SEMRUSH ACADEMY
SEMRUSH ACADEMY
BRIGHTLOCAL ACADEMY
BRIGHTLOCAL ACADEMY
GOOGLE SKILLSHOP
GOOGLE SKILLSHOP
AI CERTIFICATIONS
AI CERTIFICATIONS
Clients & Projects
Working With the Best
Extensive Expertise in Yachting, Tourism, B2B and Technology
I help specialist firms plan their SEO, ads and website content to reach the right people and turn their expertise into clear messages.
Yachting & Tourism:
My work in yachting and tourism connects services with useful destination content, clear website information and relevant search demand. I help businesses explain their offer, organise their pages and develop content that supports customer research and qualified enquiries throughout their journey.
B2B & Technology:
For specialist platforms and service businesses, I translate complex offerings into clear positioning, searchable content and practical website priorities. The focus is helping prospective customers understand your expertise, compare their options and take a relevant next step confidently.
Contact me for a new project
Let's Meet
⚪ Ioannis "John" Belesis
I was born in 1986 in Athens. I hold a Computer Science diploma from the University of Derby and a Naval Architecture and Marine Engineer diploma from the NTUA in addition to many online certifications from various Marketing Academies including Google’s. I am an experienced digital marketing manager with a strong Search Engine Optimization (SEO) specialization background. I started my career as an eCommerce manager in e-shops and also worked as a Software consultant in Canon Europe. Lately I have gained extensive digital marketing expertise in the yachting industry, as FX Yachting’s Chief Digital Officer (CDO) at the moment, my task is to help drive growth by converting traditional “analog” processes to digital ones along with overseeing the online marketing strategy.
Frequently asked questions
- 01
- 02
